Our name is the argument. Hoi polloi — the many. The capability to build a serious customer data foundation has been packaged and priced for a small number of very large organisations. We think that is a distribution problem rather than a difficulty one.
Hoi Polloi Tech is a MarTech engineering practice. We work on the customer data and measurement layer — analytics, personalisation, consent governance, and the AI capability now being built on top of all three. That is the whole list.
We are deliberately narrow. A firm claiming analytics, cloud, cyber, product design and AI in the same breath is describing a sales catalogue rather than a competence. The problems we are called into are the ones that got escalated after a generalist had a go.
We would rather publish a short list of things you can check than a long list of things you cannot.
Adobe Analytics Architect — the top tier of Adobe's certification ladder, current and independently verifiable.
Principal and lead solutions architect roles in digital analytics, personalisation and cookie governance.
Adobe Analytics Developer and Adobe Experience Manager Developer; Adobe Qualified in Experience Platform.
Engineering background — which is why the recommendations come with an implementation plan attached.
Certifications are current as at 2026 and can be verified directly with Adobe on request. Client names are stated as engagements delivered and imply no endorsement.
We scale through a network of senior specialists rather than by hiring juniors and billing them at senior rates. It means we can decline work that isn't ours to do — and it means the people on your engagement are always the ones you were told about.
If you are an experienced Adobe, Tealium or consent-platform practitioner and that model appeals, we would like to hear from you: [email protected].
A first conversation costs nothing and usually clarifies the problem even when it doesn't end in an engagement.